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Banner Advertising,along with Other Communications Elements in an IMC Program,can

Question 53

Multiple Choice

Banner advertising,along with other communications elements in an IMC program,can serve to facilitate increasing levels of brand _____ and thus enhance brand _____.


A)  information; knowledge 
B)  credibility; information 
C)  focus; attention 
D)  awareness; equity 
E)  relative advantage; awareness

Correct Answer:

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