In Recent Years There Have Been Increased Efforts on the Part

In recent years there have been increased efforts on the part of advertisers and their agencies to locate new media that are _____ than the established media.

A) more geographically dispersed
B) easier to buy, more efficient, and more conducive to audience segmentation
C) less fractionalized and impersonal
D) more relationship oriented
E) less costly, less cluttered, and more effective

Correct Answer:

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