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    Essentials of Contemporary Management Study Set 1
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    Exam 1: The Management Process Today
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    The Process of Creating New or Improved Goods and Services
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The Process of Creating New or Improved Goods and Services

Question 74

Question 74

Multiple Choice

The process of creating new or improved goods and services that customers want or developing better ways to produce or provide goods and services is known as:


A) invention.
B) diffusion.
C) innovation.
D) differentiation.
E) integration.

Correct Answer:

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