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Unilever Sells Different Products Using a Different Marketing Approach in England

Question 62

Multiple Choice

Unilever sells different products using a different marketing approach in England than it uses when marketing these products in the United States.This is an example of which of the following strategies?


A) Vertical integration
B) Focused low-cost strategy
C) Global strategy
D) Multidomestic strategy
E) Unrelated diversification

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