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Procter & Gamble Uses a Joint Sales Force to Sell

Question 27

Multiple Choice

Procter & Gamble uses a joint sales force to sell both its laundry detergent products and its bath soap products to the same supermarket chains.This is an example of which of the following strategies?


A) Focused differentiation strategy
B) Low-cost strategy
C) Differentiation strategy
D) Synergy
E) Unrelated diversification strategy

Correct Answer:

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