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BIC,makers of Ballpoint Pens and Razors,concentrates on Making Its Products

Question 47

Multiple Choice

BIC,makers of ballpoint pens and razors,concentrates on making its products cheaper than its rivals.Which of the following strategies is BIC pursuing?


A) Focused differentiation strategy
B) Diversification strategy
C) Differentiation strategy
D) Low-cost strategy
E) Market development strategy

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