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Advertisements for Athletic Shoes Often Focus on Technological Features Such

Question 54

Multiple Choice

Advertisements for athletic shoes often focus on technological features such as special shock-absorbing sole construction.What creative advertising style is being used when the advertising for a brand of athletic shoes focuses on a particular technological feature? 


A)  resonance 
B)  preemptive 
C)  unique selling proposition 
D)  positioning 
E)  brand image

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