Multiple Choice
When a proposed positioning for a brand represents a competitive advantage for a trivial product feature or benefit,but does not represent something that would give consumers compelling reasons to select the brand positioned as such,this would be considered a _____ option.
A) loser
B) winner
C) swimming-up-the-river
D) promote-competitors
E) match-competitors
Correct Answer:
Verified
Correct Answer:
Verified
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