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    Exam 5: Segmentation, Targeting, and Positioning
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    Which VALS™ Group Is the Most Likely to Drink Domestic
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Which VALS™ Group Is the Most Likely to Drink Domestic

Question 84

Question 84

Multiple Choice

Which VALS™ group is the most likely to drink domestic beer?


A) Experiencers
B) Believers
C) Innovators
D) Survivors
E) Strivers

Correct Answer:

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