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In the VALS™ Framework,"Believers" _____

Question 65

Multiple Choice

In the VALS™ framework,"Believers" _____.


A) exhibit high energy levels, which they devote to physical exercise and social activities
B) are conservative and predictable consumers who favor established brands and American-made products
C) are responsible, well educated professionals who are well informed about current events
D) are a politically conservative group who respects authority and the status quo
E) are successful, sophisticated, take-charge people with high self-esteem

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