A Restaurant Chain Is Working on Improving the Quality of Its

A restaurant chain is working on improving the quality of its food and service. To track its progress, it recruits customers who agree to respond to customer satisfaction surveys once every three months over the next two years. What kind of data is the restaurant chain collecting?

A) panel data
B) internal secondary data
C) focus group data
D) external secondary data
E) scanner data

Correct Answer:

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