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When Absolut Vodka Launched the CUT Brand, No Traditional Media

Question 57

Multiple Choice

When Absolut vodka launched the CUT brand, no traditional media was used during the launch.Instead, the company used nightclub venues and created a spot for people to try the product for free.This is an example of _____.


A) pricing strategies
B) direct marketing
C) customer relationship marketing
D) experiential marketing

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