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  3. Study Set
    Marketing The Core
  4. Exam
    Exam 5: B2B Marketing
  5. Question
    In a Buying Centre, _____ Have Formal Authority and Responsibility
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In a Buying Centre, _____ Have Formal Authority and Responsibility

Question 45

Question 45

Multiple Choice

In a buying centre, _____ have formal authority and responsibility to select the supplier and negotiate the terms of a contract.


A) gatekeepers
B) deciders
C) buyers
D) influencers

Correct Answer:

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