Product Positioning Refers To

Product positioning refers to:

A) the tool that identifies the main reasons the target market buys a product and what sets it apart in the market.
B) revamping of the product and the various elements of the marketing mix.
C) visual representations of how products or product groups are positioned within a category to consumers/customers.
D) the impression of the product you want to establish in consumers' minds relative to their needs and also in contrast to the competition.

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