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Which of the Following Is True

Question 54

Multiple Choice

Which of the following is true?


A) The cellphone industry often uses psychographics to market to its customers, focusing on the key benefits that consumers require in a cellphone.
B) The behaviouristics element directly refers to how consumers use the product.
C) Image-based products gear much of their marketing efforts to geographic variables.
D) A company uses behaviouristics to market many of its products on the basis of age and gender requirements.

Correct Answer:

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