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    Marketing The Core
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    Exam 6: Segmentation Targeting and Positioning
  5. Question
    David Had Purchased Vintage DVDs on VideosOnline
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David Had Purchased Vintage DVDs on VideosOnline

Question 69

Question 69

Multiple Choice

David had purchased vintage DVDs on VideosOnline.com.The website started sending David product alerts whenever it received similar DVDs.This is an example of _____ marketing.


A) individualized
B) segment
C) niche
D) mass

Correct Answer:

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