Multiple Choice
Look, a cosmetic company, purchases Nature, a small cosmetic franchise.Nature manufactures and sells cosmetics that are made of 90 percent natural ingredients, and are not animal-tested.It has always targeted a special audience and has focused its efforts on a limited segment in the market.Look decides to promote products by Nature as a totally separate brand, understanding that the products interest and attract a special segment of the market.This is an example of _____.
A) niche marketing
B) individualized marketing
C) segment marketing
D) family branding
Correct Answer:
Verified
Correct Answer:
Verified
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