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    Marketing The Core
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    Exam 7: Products and Brands
  5. Question
    The Range from the Tangible to the Intangible, or Goods-Dominant
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The Range from the Tangible to the Intangible, or Goods-Dominant

Question 54

Question 54

True/False

The range from the tangible to the intangible, or goods-dominant to service-dominant, is referred to as the service continuum.

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