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Yezi Instant Noodles Is a Well-Established Brand

Question 62

Multiple Choice

Yezi Instant Noodles is a well-established brand.It has launched Yezi Instant Soup in four new and different flavours, to offer more variety to its existing consumers.This is an example of the _____ approach to new product development.


A) diversification
B) market penetration
C) market development
D) product development

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