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    Marketing The Core
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    Exam 8: New Product Development
  5. Question
    Kraft Has Created a Gourmet Salad Dressing Line
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Kraft Has Created a Gourmet Salad Dressing Line

Question 103

Question 103

Multiple Choice

Kraft has created a gourmet salad dressing line.This is an example of _____.


A) fad
B) repositioning
C) line extension
D) minor innovation

Correct Answer:

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