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Stylo, a Jeans Manufacturing Company, Encourages Its Customers to Wear

Question 17

Multiple Choice

Stylo, a jeans manufacturing company, encourages its customers to wear its jeans not only as casual wear but also as formal wear or as capris by folding the hem line.This is an example of:


A) repositioning a product.
B) increase a product's use.
C) revitalizing a product with product improvements.
D) targeting new consumers through new marketing approaches.

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