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    Business
  3. Study Set
    Marketing The Core
  4. Exam
    Exam 8: New Product Development
  5. Question
    The Swiffer Sweeper Required Consumers to Understand the New Product
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The Swiffer Sweeper Required Consumers to Understand the New Product

Question 3

Question 3

Multiple Choice

The Swiffer Sweeper required consumers to understand the new product, how to use it, and what to do with their old brooms and mops.This is an example of a _____ product.


A) low-learning
B) concept
C) fad
D) high-learning

Correct Answer:

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