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  3. Study Set
    Marketing The Core
  4. Exam
    Exam 12: Marketing Communications
  5. Question
    _____ Reaches Consumers While They Are in Transit and Is
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_____ Reaches Consumers While They Are in Transit and Is

Question 71

Question 71

Multiple Choice

_____ reaches consumers while they are in transit and is about an organization, good, service, or idea by an identified sponsor.


A) Paid media
B) Out-of-home advertising
C) Advertising
D) Earned media

Correct Answer:

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