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Regular Customers at Krotler Inc

Question 38

Multiple Choice

Regular customers at Krotler Inc.are also offered autographed memorabilia and are sometimes invited for celebrity meet-and-greets.This practice of Krotler Inc.goes beyond its usual practice of giving points to the customer that can be used to redeem for merchandise.These special offers are an example of Krotler Inc.'s _____ programs.


A) affability
B) directivity
C) loyalty
D) credibility

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