Which of the Following Is True About Loyalty Programs

Which of the following is true about loyalty programs?

A) All customers must be rewarded equally.
B) Mostly, a large number of heavy users account for a large percentage of sales and profits.
C) Customers who buy an above-average amount of a brand are termed heavy users.
D) According to Pareto's Rule, 20 percent of a brand's sales come from 80 percent of its customers.

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