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Instead of Blogging and Tweeting About Its New Raspberry-Flavoured Chocolate

Question 16

Multiple Choice

Instead of blogging and tweeting about its new raspberry-flavoured chocolate, Lollies Sweets Inc.encouraged customers to post positive comments about the brand by giving the first 100 buyers an additional 280 grams of the chocolate.There is a possibility that most buyers gave a biased opinion because of the freebie provided.As a result, the _____ of Lollies Sweets Inc.could have suffered.


A) quality
B) credibility
C) consistency
D) service delivery

Correct Answer:

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