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A Competitive Advantage Is Considered to Be a Sustained Competitive

Question 46

Multiple Choice

A competitive advantage is considered to be a sustained competitive advantage when the


A) advantage endures for a long time.
B) firm is able to spread the advantage to all of its business units.
C) advantage is very large.
D) advantage was gained at a low cost.
E) managers who developed the advantage are still employed at the firm.

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