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Matsushita Licensed Its VHS Technology to Rivals,while Sony Kept Its

Question 2

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Matsushita licensed its VHS technology to rivals,while Sony kept its Beta technology proprietary.This action allowed Matsushita to


A) win the format war.
B) enter into an alliance with Sony.
C) earn higher profits than Sony.
D) enjoy a first-mover advantage.
E) bear switching costs better than Sony.

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