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  3. Study Set
    Strategic Management Study Set 1
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    Exam 9: Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing
  5. Question
    Hewlett Packard and Compaq Recently Completed a Merger
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Hewlett Packard and Compaq Recently Completed a Merger

Question 59

Question 59

Multiple Choice

Hewlett Packard and Compaq recently completed a merger.The combined firm is larger and therefore can negotiate lower prices from suppliers.This benefit of horizontal integration is called


A) economies of scale.
B) reduction of excess capacity.
C) cross-selling.
D) product bundling.
E) market power.

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