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Tight Cross-Functional Integration Between R&D, Production, and Marketing Can Help

Question 68

Multiple Choice

Tight cross-functional integration between R&D, production, and marketing can help a company to ensure that all of the following take place except:


A) time to market is minimized.
B) development costs are kept in check.
C) new products are designed for ease of manufacture.
D) product development projects are driven by internal needs.

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