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For the Information Given,rank the Two Customers in Terms of Customer

Question 35

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For the information given,rank the two customers in terms of customer lifetime value.​  Avg. Annual Sales  Avg. Profit Margin  Expected Lifetime  Customer A: $3,50015%10 years  Customer B: $4,00014%8 years \begin{array}{clll} & \text { Avg. Annual Sales } & \text { Avg. Profit Margin } & \text { Expected Lifetime } \\\text { Customer A: } & \$ 3,500 & 15 \% & 10 \text { years } \\\text { Customer B: } & \$ 4,000 & 14 \% & 8 \text { years }\end{array} ​Use a discount rate of 8 percent and treat the average sales figures as annuities.

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