Multiple Choice
A company sells computers.It has created a fan page on Facebook and advertises itself elsewhere on the Internet.It uses web tracking software that indicates the amount of time viewers spend on its online ad and the number of people who visit the fan page.This is an example of:
A) frequency.
B) click-through tracking.
C) encoding.
D) gross rating points.
E) reach.
Correct Answer:

Verified
Correct Answer:
Verified
Q123: Mary starts a beauty salon.She conducts a
Q124: The percentage of the target population exposed
Q125: Pathos appeal helps consumers make purchase decisions
Q126: If Bell Canada run 12 TV ads
Q127: A company manufacturing beauty products, in order
Q129: Which of the following strategies is designed
Q130: Which of the following schedules maintains a
Q131: Occasions manufactures greeting cards.Its new advertisement announces
Q132: In the past decade, the budgets for
Q133: Occasions manufactures greeting cards.Its new advertisement announces