Multiple Choice
A company specializes in technical gadgets for home security.Its advertisements focus on the fear of threat and the potential dangers that loved ones might face in case a home is left unguarded.This is an example of:
A) esteem appeal.
B) emotional appeal.
C) physiological appeal.
D) ethos appeal.
E) social appeal.
Correct Answer:
Verified
Correct Answer:
Verified
Q39: An institution that provides educational counselling to
Q40: Which of the following aim to satisfy
Q41: A company wants to advertise a tonic
Q42: A good IMC strategy requires companies to
Q43: Which of the following refers to the
Q45: A company making greeting cards sets up
Q46: The process by which the receiver interprets
Q47: Which of the following allows a receiver
Q48: Explain the concept of unique selling proposition.Provide
Q49: Gross rating points measure can be used