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A Newly Opened Educational Institution Plans to Purchase Airtime on the Local

Question 24

Multiple Choice

A newly opened educational institution plans to purchase airtime on the local television network to advertise the institution.It has also bought space in the newspaper for a print ad.This is an example of:


A) media buy.
B) USP.
C) direct mail.
D) cause-related marketing.
E) deceptive advertising.

Correct Answer:

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