Which of the Following Is a Difference Between Earned Media

Which of the following is a difference between earned media and paid media?

A) Customers or the public have little role in earned media, unlike paid media.
B) Brand mentions in earned media are voluntarily given, unlike paid media.
C) The control enjoyed by a brand in earned media is higher than that in paid media.
D) The cost associated with earned media is higher than that in paid media.
E) Publicity through earned media does little to affect brand image, unlike paid media.

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