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    Exam 7: Marketing Research
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    Raw Numbers or Other Factual Information That, on Their Own
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Raw Numbers or Other Factual Information That, on Their Own

Question 101

Question 101

Multiple Choice

Raw numbers or other factual information that, on their own, have limited value to marketers can be termed as:


A) data.
B) samples.
C) information.
D) hypotheses.
E) observation.

Correct Answer:

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