Assuming That a Particular Market Research Study Will Reduce Uncertainty

Assuming that a particular market research study will reduce uncertainty associated with the proposed project, which of the following is the second question that needs to be addressed before starting the study?

A) How will the results be presented?
B) Will observation research be considered intrusive?
C) Is top management committed to the study?
D) How will the questions be defined?
E) Who will manage the research?

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