Krisnak Inc

Krisnak Inc., a scented candle manufacturer, introduced a different range of candles with exotic scents such as ice mint, desert flower, and sea breeze.What change in the product mix was made by Krisnak Inc.?

A) It changed the number of stock keeping units.
B) It added a new product line and increased product line depth.
C) It changed the product category by replacing an entire product line.
D) It increased product mix breadth.
E) It changed the brand orientation.

Correct Answer:

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