The Indianapolis Motor Speedway Hosts the Indianapolis 500, the Brickyard

The Indianapolis Motor Speedway hosts the Indianapolis 500, the Brickyard 400, in addition to other races. During their respective peaks, both events were sellouts. During the late-1990s, the Indianapolis 500 experienced a dry period with 100,000 or more empty seats. . It would have been in that owner's best interest to

A) reduce ticket prices so that sellouts would resume.
B) spend money to reduce seating.
C) set the ticket price to where MC=MR which may mean that there would not be a sellout.
D) spend as much money on advertising as necessary to ensure a sellout.

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