Prospect Theory Would Suggest That

Prospect theory would suggest that

A) buyers would feel the "loss" due to an increase in the price of something they buy more than the "gain" they'd feel if the price fell by an equal amount.
B) buyers would feel the "loss" due to an increase in the price of something they buy less than the "gain" they'd feel if the price fell by an equal amount.
C) buyers are more conscious about changes in the size of a chocolate bar than about changes in its price.
D) buyers are not fooled by sellers who keep their prices constant but shrink the size of their products.

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