GM Uses Blogging to Communicate with Customers Online

GM uses blogging to communicate with customers online.GM's vice chairman Bob Lutz-an auto industry veteran and the company's director of product development-began an online journal about the company in 2005.Once readers realized it really was Lutz and not an advertising ploy,they quickly warmed to the idea and appreciated his candid comments about GM and its competition.This is an example of:

A) a blog.
B) an interactive podcast.
C) narrowcasting.
D) social media.
E) answers A and D.

Correct Answer:

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