Because Marketers Do Not Control Consumers' Comments on Social Media

Because marketers do not control consumers' comments on social media sites such as Twitter and Facebook:

A) there is a chance that comments and postings will be negative.
B) any comments consumers leave are virtually useless to marketers.
C) filtered feedback channel has been created.
D) most consumers do not trust the comments they read there.
E) any feedback marketers receive there will be impersonal.

Correct Answer:

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