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For Its New Jeep Compass,DaimlerChrysler Came Out with a New

Question 103

Multiple Choice

For its new Jeep Compass,DaimlerChrysler came out with a new campaign targeting young,hip consumers.To reach its target,DaimlerChrysler used music,talking bobbleheads,and other nontraditional marketing tactics to capture consumers' interest.These communications were directed at the _____,the persons who would decode the message.


A) senders
B) receivers
C) encoders
D) channels
E) communicators

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