For Its New Jeep Compass,DaimlerChrysler Has Launched a New Campaign

For its new Jeep Compass,DaimlerChrysler has launched a new campaign targeting young,hip consumers.To reach its target,DaimlerChrysler's advertising agency is using music,talking bobbleheads,and other nontraditional marketing tactics to capture consumers' interest.The agency has devised a host of bobblehead characters that represent the wide variety of potential Compass buyers.The ad agency is acting as the _____ of the message.

A) decoder
B) sender
C) encoder
D) receiver
E) channeler

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