For Its New Jeep Compass,DaimlerChrysler Launched a Campaign Targeting Young,hip

For its new Jeep Compass,DaimlerChrysler launched a campaign targeting young,hip consumers.To reach its target,Jeep's advertising agency used music,talking bobbleheads,and other nontraditional marketing tactics to capture consumers' interest.The agency devised a host of bobblehead characters that represented the wide variety of potential Compass buyers.DaimlerChrysler was the _____ of the message in this communication process.

A) sender
B) decoder
C) channeler
D) receiver
E) communicator

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