Coca-Cola Vending Machines Are Found All Over the World

Coca-Cola vending machines are found all over the world.The newest machines have an interactive screen that runs advertisements and allows users to obtain free photos of themselves and ringtones after they have bought a drink.The reason for the introduction of this new style of vending machine is to "allow the company to interact more directly with its customers." According to a SWOT analysis,the technology used by these machines is an example of a(n) :

A) strength because it is part of Coca-Cola's external environment
B) advantage because it is part of Coca-Cola's marketing environment
C) weakness because Coca-Cola cannot control technology
D) opportunity because it is part of Coca-Cola's external environment
E) benefit because Coca-Cola has the resources to make use of the new technology

Correct Answer:

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