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Kraft Introduced Philadelphia Ready-To-Eat Cheesecake Filling for Those Who Do

Question 182

Multiple Choice

Kraft introduced Philadelphia Ready-To-Eat Cheesecake Filling for those who do not have time to make cheesecake in the traditional manner.This is an example of a _____ strategy.


A) diversification
B) market development
C) product development
D) divestment
E) product penetration

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