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    Exam 21: Customer Relationship Management (CRM)
  5. Question
    In the RFM Analysis Model,"R" Stands For
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In the RFM Analysis Model,"R" Stands For

Question 85

Question 85

Multiple Choice

In the RFM analysis model,"R" stands for:


A) returning
B) recency
C) reimbursement
D) relationship
E) retention

Correct Answer:

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