Multiple Choice
I'm a Mac
On and off for several years Apple Inc. has been running its "I'm a Mac" advertising campaign. In the ads, seen on television and on the Internet, actors play the roles of a Mac and a Windows PC. The actor that plays the PC, often known as the PC guy, John Hodgeman, is portrayed as a nerd, while the Mac guy, played by Justin Long, is (of course) the "cool" guy. The ads tout the many advantages of the Macintosh operating system, ranging from its ease of use to its freedom from the many viruses that plague Windows-based PCs. For example, in one ad the PC guy tapes a camera to his head to make a video only to be reminded that all Macs come with a built-in camera. In another the PC guy sings a country song bemoaning the problems of the Windows operating system.
-Refer to I'm a Mac.The promotional campaign in which Apple tells consumers about the features and benefits of the Mac is attempting to achieve which goal of promotion?
A) rewarding
B) persuading
C) informing
D) influencing
E) reminding
Correct Answer:

Verified
Correct Answer:
Verified
Q2: All of the following are elements of
Q9: The particular promotion mix chosen by a
Q28: The AIDA concept:<br>A) proves promotional effectiveness is
Q66: Even though a message is received,it will
Q70: The elements of the promotional mix include
Q72: When a doctor asks a pharmaceutical sales
Q74: Which of the following is one of
Q100: Within the communication process for a car
Q113: The promotional mix elements that should be
Q126: Promotion is communication by marketers that informs,persuades,and