When Lee Apparel Introduced Lee Dungarees,it Carefully Coordinated Posters,radio and Television

When Lee Apparel introduced Lee Dungarees,it carefully coordinated posters,radio and television commercials,and a Web-based interactive game that drove customers to off-line stores and back to the Web site.All of these elements produced a consistent,unified,customer-focused message.Lee Apparel used:

A) coordinational promotion
B) promotional mixing
C) integrated marketing communications
D) creative selling
E) processed marketing

Correct Answer:

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